How to Create Google Ads: The Best Company to Launch Your Ad on Google

Google Ads enhance the effectiveness of your marketing campaigns in unimaginable ways, so don’t miss the opportunity to understand this powerful tool! In this article, we will explore the basics and main benefits of Google Ads, providing you with a comprehensive guide on how to create them step by step.

Get ready to discover the types of ads available and how the best companies can help launch your advertising campaigns in Saudi Arabia and the UAE. Let’s start by reading the article!

What are Google Ads?

Google Ads is a service offered by Google to advertisers to display their ads on Google search results and its advertising network websites. These ads appear based on the keywords users search for, allowing advertisers to reach a highly targeted audience.

The platform allows advertisers to set their budget, choose the type of ad, and track performance, making it an effective tool to achieve their marketing goals by increasing traffic and sales.

Google Ads Sizes

The sizes of Google Ads vary depending on the type of ad and where it appears, allowing advertisers to choose the dimensions that best suit their marketing goals. For example, common sizes for display network ads include 300×250 pixels (medium rectangle), 728×90 pixels (banner), and 160×600 pixels (skyscraper).

These sizes ensure that ads will be effectively visible on various devices and platforms, enhancing interaction opportunities for the targeted audience.

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Google Ads Basics and Requirements

The basics and requirements for Google Ads include:

1. Budget and Cost: Set a daily advertising budget and monitor it continuously to ensure the best use of financial resources.
2. Keywords: Choose appropriate keywords that match the search intentions of the target audience and avoid highly competitive keywords unless the brand is strong.
3. Ad Quality: Design attractive and persuasive ads that include clear and compelling text, and use high-quality images or videos.
4. Landing Page: Ensure the landing page aligns with the ad and is optimized for conversions, such as email sign-ups or direct sales.
5. Geographic and Demographic Targeting: Define the geographic location, age groups, gender, and other interests of the target audience to increase ad effectiveness.
6. Performance Tracking and Analysis: Use tools like Google Analytics to monitor ad performance and analyze results to improve future campaigns.
7. Compliance with Regulations: Ensure that ads comply with Google’s advertising policies and the legal regulations in the targeted areas.

Types of Google Ads

The types of Google Ads include:

1. Search Ads: These ads appear in Google search results and are primarily text-based. They usually appear at the top or bottom of the search results page and are effectively used to attract visitors searching for specific keywords.
2. Display Ads: These ads appear on websites within the Google Display Network and include images, text, and sometimes videos. They are used to increase brand awareness by appearing on topic-related or audience-related websites.
3. Video Ads: Typically shown on YouTube, these ads include pre-roll, mid-roll, and post-roll ads and are used for their strong visual impact and high engagement.
4. Shopping Ads: These ads appear in Google search results and Google Shopping, allowing merchants to showcase their products directly with images and prices, making it easier for consumers to make purchases.
5. App Ads: Used to promote apps across the Google Network, including Google Play, YouTube, Google Search Network, and Google Display Network, aiming to increase app downloads.
6. Local Service Ads: Aimed at attracting customers to local businesses by showing ads to users located in close geographic proximity to the business location.

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The Importance and Benefits of Google Advertising

Google Ads offer numerous benefits, including:

1. Wide Reach: Google provides access to a massive audience of users worldwide, increasing the chances for companies to reach new potential customers.
2. Precise Targeting: Ads can be precisely targeted based on various criteria such as demographics, interests, geography, and search behavior, enhancing the effectiveness of the advertisements.
3. Measurable Performance: Google offers analytical tools that allow for accurate tracking and measurement of ad performance, enabling advertisers to optimize their campaigns based on extracted data.
4. Flexible Budgeting: Advertisers can efficiently manage their ad budget, paying only for the clicks they receive, which helps in keeping costs within the specified budget limits.
5. Brand Awareness: Even ads that do not lead to immediate clicks can boost brand awareness through repeated exposure to the target audience.
6. Instant and Direct Interaction: Google Ads enable direct interaction with potential customers at the moment they are searching for products and services, increasing the likelihood of purchase or conversion.
7. Integration with Other Platforms: Google Ads can seamlessly integrate with other platforms like YouTube, Google Shopping, and social networks, enhancing multi-channel marketing campaigns.

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How to Create Google Ads: Step-by-Step Guide

Here are the basic steps to creating Google Ads:

1. In your Google Ads account, click on the campaign icon.
2. Click on the campaigns dropdown in the sections menu.
3. Click on campaigns.
4. Click on the “+” button, then select a new campaign.
5. Choose your campaign goal, then follow the instructions in Google Ads.
6. Review the steps on how to select the campaign type below.
7. Learn more about conversion goals, you can click on “Add another goal” to include more goals or click on the delete button to remove goals.
8. Click on continue.

Tips for Running Successful Google Ad Campaigns

1. Understand Your Target Audience: Analyze and understand your target audience to determine the type of ad, message, and best targeting strategies.
2. Use Keywords Effectively: Carefully select keywords and use highly relevant ones that reflect the exact search intentions of the audience.
3. Optimize Landing Pages: Ensure that landing pages are optimized, load quickly, have an attractive design, contain useful information, and have clear call-to-action (CTA) buttons.
4. Track Performance and Analyze: Use tools like Google Analytics to track conversions, and ad performance, and analyze data to improve future campaigns.
5. A/B Testing: Conduct A/B tests on different ad elements such as headlines, text, and images to determine what works best.
6. Set a Clear Budget and Bidding Strategies: Precisely define the budget and choose bidding strategies that contribute to achieving goals efficiently and effectively.
7. Use Dynamic Ads and Advanced Targeting: Employ advanced techniques like dynamic ads and geographic and demographic targeting to enhance reach and effectiveness.
8. Continuous Updates and Adaptation: Stay updated with the latest trends and updates in Google Ads and adapt campaigns accordingly to ensure continuous success.

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Takteek: The Best Company to Launch Google Ads in Saudi Arabia and UAE

Takteek is a leading company in the field of digital advertising in Saudi Arabia and the UAE, specializing in launching effective advertising campaigns on Google.

The company utilizes the latest tools and technologies to maximize the benefits of their clients’ advertising budgets. With a team of experienced experts, Takteek provides innovative strategies that ensure efficient targeting of the desired audience.

FAQs about Google Ads Types and How to Launch Them

Additional Resources on Types and Benefits of Google Ads:

• Create a campaign
• Create a Google Ads account: How to sign up