How to Create Snapchat Ads: Types, Costs, and Features

Are you looking to enhance your digital presence and reach your target audience through Snapchat? If so, this article is for you. The importance of Snapchat ads has grown significantly, as the platform has become one of the most powerful due to its interactive nature and young, engaged audience.

In this article, we will cover everything you need to know about Snapchat ads, starting from understanding the different types of ads, to knowing the advertising requirements and identifying the right audience. We will also discuss the prices and costs of ads, and how to create successful ads that achieve your marketing goals.

We will explore the importance and benefits of Snapchat ads, including how to leverage the features of Ads Manager to achieve the best results. Additionally, we will provide you with tips on how to avoid common reasons for ad rejection and how to choose the best advertising agency to assist you with your campaigns.

So, let’s start our journey right away!

What are Snapchat Ads?

Snapchat ads are marketing tools used by companies to reach a wide audience of users on the Snapchat platform. These ads offer an interactive experience for users through various formats, including videos, images, filters, and lenses.

• Wide Reach: They allow access to a large segment of users, particularly the younger demographic.
• High Engagement: They enable users to interact with the ads in innovative ways, such as swiping up to access websites or apps.
• Creativity: They offer creative tools like lenses and filters that make the ads more attractive and engaging.

Snapchat ads are considered effective tools for capturing audience attention and increasing brand awareness.

Read also: How to Manage Advertising Campaigns and Determine the Right Budget??

Types of Snapchat Ads

Snapchat ads are a powerful marketing tool that enables companies to reach a wide audience on the platform, and the types of ads vary to meet different business needs.

1. Snap Ads (Video and Image Ads):

• An ad that appears between users’ stories, featuring a video or image.
• Users can swipe up to access a link or app.

2. Story Ads:

• A series of ads that appear in the Discover section.
• Consists of several consecutive snaps.

3. Collection Ads: Contains main images or videos with multiple clickable cards to showcase different products.

4. Dynamic Ads: Automatically generated from a product catalog and displayed based on user behavior.

5. Commercials: Short, non-skippable videos that appear while watching premium content.
6. AR Lenses: Allows users to interact with augmented reality content using their phone’s camera.
7. Sponsored Filters: Special filters that users can apply to their photos.

These types of ads enable companies to reach a wide audience creatively and interactively, increasing the chances of success in marketing campaigns.

What Are the Advertising Requirements on Snapchat?

Snapchat ads are an effective way for companies to reach their target audience, but advertisers must adhere to certain requirements to ensure the success of their advertising campaigns.

• Compliance with Content Guidelines: The advertising content must comply with Snapchat’s guidelines and policies regarding acceptable content.
• Adherence to Local Laws: The advertisement must conform to local laws and regulations in the targeted regions.
• Age-Appropriate Content: The content should be suitable for the age group being targeted, according to Snapchat’s guidelines.
• Brand Clarity: The brand should be clearly and prominently displayed in the ad.
• Transparency in Offers and Products: The advertisement must be transparent and straightforward about the products or services being offered.
• No Promotion of Prohibited Content: Promoting prohibited content, such as illegal or banned substances, is strictly forbidden.
• Use of Permitted Creative Elements: Advertisers must use permitted creative elements such as videos, images, and filters, while avoiding any prohibited elements.

Types of Target Audiences Suitable for Snapchat Ads

Snapchat ads are an effective way to precisely target a specific audience, offering advanced options for defining target demographics. Below are the key types of audiences suitable for targeting with Snapchat ads:

• Age Groups: Different age groups can be targeted, such as young people (13-24 years) and (25-34 years), as these demographics make up the majority of Snapchat users.
• Interests and Hobbies: Interests and hobbies, such as sports, music, travel, and fashion, can be specified to reach an audience interested in the ad content.
• Geographic Location: Snapchat allows targeting based on users’ geographic locations, whether by country, city or even specific neighborhoods.
• Language: Users can be targeted based on the language they speak, ensuring the ad reaches the correct audience.
• Online Behaviors: Online behavior data, such as interaction with certain content or visits to specific websites, can be used to accurately target a specific audience.
• Social and Economic Status: Targeting can be based on social status (e.g., married or single) or economic level (e.g., household income).

Read also: Types of Paid Advertising and How to Choose the Best for Your Marketing Goals

Snapchat Ads Statistics

Snapchat ads have witnessed significant growth in popularity and effectiveness, offering various statistics that highlight their importance to advertisers. Below are some key statistics for Snapchat ads:

• Number of Active Users: The number of daily active users on Snapchat is estimated to be over 380 million.
• Age Demographics: About 75% of Snapchat users belong to the Millennial and Generation Z age groups, with the 13 to 24 age range comprising the largest portion of users.
• Engagement Rate: Statistics indicate that Snapchat ads achieve high engagement rates, with around 60% of ads being watched with sound, enhancing the effectiveness of the advertising message.
• Advertising Costs: The cost of advertising on Snapchat starts at $5 per day, with the platform recommending a daily budget of $50 to achieve the best results.
• Reach and Coverage: Snapchat ads reach approximately 75% of Millennials and Generation Z users in the United States, making it an effective platform for reaching younger audiences.
• Impact on Purchase Decisions: Around 45% of Snapchat users are likely to recommend brands they see advertised on the platform, and 34% make purchases after viewing ads.

What is Snapchat Ads Manager?

Snapchat Ads Manager is a powerful tool that enables advertisers to create and manage their advertising campaigns on the Snapchat platform effectively. This tool offers a range of features that help businesses reach their target audience and achieve their marketing goals. Here are the key features and benefits of Snapchat Ads Manager:

• Ease of Use: Snapchat Ads Manager offers a simple and user-friendly interface, allowing advertisers to create ad campaigns quickly and easily.
• Customization and Targeting: It provides a wide range of customization and targeting options, including audience targeting based on geographic location, age, gender, interests, and behaviors.
• Analytics and Performance: It offers detailed reports on the performance of ad campaigns, including views, engagement, and clicks, helping advertisers measure the effectiveness of their campaigns and make necessary improvements.
• Variety of Ad Formats: Snapchat Ads Manager supports a variety of ad formats, such as image and video ads, interactive lenses, and shoppable ads.
• Budget Settings: It allows flexible budget settings, enabling advertisers to set daily and total budgets for their campaigns according to their financial goals.
• Integration with Other Tools: It supports integration with other tools like Snap Pixel, enhancing performance tracking and data analysis capabilities.

Snapchat Ads Pricing and Costs

Snapchat ads are an effective way to reach a wide and engaged audience, but their costs vary depending on several factors, including the type of ad and the target audience. Below is an overview of Snapchat ads pricing and costs:

• Daily Budget: The minimum daily budget for Snapchat ads starts at $5, but it is recommended to have a daily budget of at least $50 to achieve effective results.
• Cost Per Thousand Impressions (CPM): Snapchat ads are priced based on cost per thousand impressions, with prices starting at around $2.95 per thousand impressions. This cost can fluctuate depending on the competition and the targeted audience.
• Cost Per Click (CPC): The cost per click for an ad ranges from $0.10 to $0.30, depending on the type of ad, its quality, and the target audience.
• Video Ads: The cost for video ads starts at around $0.02 per view, making them one of the most effective types for reaching a wide audience.
• AR Lenses Ads: AR Lenses ads are among the most expensive on Snapchat, costing between $450,000 to $700,000 per day during regular days, with costs rising during special events and holidays.
• Story Ads: The cost of Story Ads ranges from $1,000 to $3,000, making them suitable for businesses looking to deliver longer content and engage users more deeply.
• Collection Ads: Collection Ads prices start at around $0.50 per click, helping to drive direct sales through the platform.

Read also: Best Online Advertising Strategies for E-commerce.

How to Create a Snapchat Ad

To create an effective Snapchat ad, certain steps must be followed to ensure you reach your target audience and achieve your marketing goals. Here are the basic steps to create a Snapchat ad:

1. Create a Snapchat Ad Account:

• Create an account on the Snapchat Ads platform.
• Log in or create a new account if you don’t already have one.

2. Set Up an Advertising Campaign:

• After logging in, go to the dashboard and select “Create New Campaign.”
• Define the campaign’s objective (such as increasing brand awareness, boosting sales, or driving traffic to your website).

3. Define the Target Audience:

• Choose the target audience based on various criteria such as age, gender, geographic location, and interests.
• You can use custom data or target audience lists to reach potential customers more accurately.

4. Set Budget and Schedule:

• Set a daily budget or a total budget for the campaign.
• Choose the campaign duration and set the start and end dates.

5. Create the Ad:

• Select the type of ad you want to create (such as video ads, image ads, or Story Ads).
• Upload the required creative materials (images, videos) and write the necessary texts.
• Choose the appropriate call-to-action (CTA) for the ad, such as “Shop Now” or “Learn More.”

6. Review and Launch the Campaign:

• Before publishing the campaign, review all details to ensure they are correct and complete.
• Once confirmed, click “Publish” to start the campaign.

7. Monitor Performance and Adjust:

• Use the performance analysis tools available in Snapchat Ads Manager to monitor the campaign’s performance.
• Make necessary adjustments based on the received data to improve performance and increase effectiveness.

Reasons for Snapchat Ad Rejection

Snapchat is an effective advertising platform, but it follows strict policies to ensure ad quality and alignment with community standards. Here are the main reasons your ads might be rejected on Snapchat:

1. Inappropriate or offensive content.
2. Use of unclear or low-quality images or videos.
3. Non-compliance with specified image and video standards and sizes.
4. Links that harm the user experience or promote inappropriate content.
5. Use of misleading or false language or text.
6. Promotion of prohibited products or services on the platform.
7. Violation of intellectual property rights or trademarks.
8. Use of personal information without explicit consent.
9. Failure to comply with advertising policies for targeted demographics.
10. Lack of clear disclosure of the advertising entity.

To avoid having your ads rejected, make sure to review Snapchat’s advertising policy and follow the recommended guidelines before launching your campaign.

Read also: 10 Steps to Build a Successful Marketing Plan for Your Business.

How to Choose the Best Snapchat Advertising Agency

Choosing the right Snapchat advertising agency requires considering several factors to ensure that your marketing goals are achieved efficiently. Here are some steps to help you make this decision:

• Analyze the agency’s experience with Snapchat ads.
• Review customer ratings and feedback from previous clients.
• Assess the agency’s ability to provide customized solutions for your needs.
• Ensure a high level of customer support and continuous follow-up.
• Compare the cost versus the value and services offered.
• Verify their use of the latest advertising tools and technologies.
• Determine how committed the agency is to achieving the set goals and results.

Make sure you choose an agency that understands your target audience and can deliver effective ad campaigns that maximize your return on investment.

Takteek with You for Successful Snapchat Ads that Drive Sales

Achieving success with Snapchat ads is not difficult when you partner with Takteek, a leading digital advertising company in Saudi Arabia and the UAE. We provide you with comprehensive strategies to help you achieve the highest return on investment through innovative and effective ad campaigns:

• In-depth Target Audience Analysis: We start with an in-depth analysis of your target audience to ensure your ads reach the right people.
• Creative and Unique Design: We offer creative and attractive ad designs that reflect your brand identity and capture viewers’ attention.
• Precision Campaign Management: We meticulously manage your ad campaigns, from setting goals to monitoring performance and adjusting strategies as needed.
• Continuous Reporting and Analytics: We provide regular reports and detailed insights into campaign performance to help you make informed marketing decisions.
• Ongoing and Personalized Support: We offer continuous support and personalized services that meet your needs and contribute to achieving your marketing goals efficiently.

Contact us today to start your successful Snapchat ad campaign with Takteek, the leader in delivering integrated and effective advertising solutions.

In this article, we hope you have gained a comprehensive understanding of how to create effective Snapchat ads. By leveraging the vast potential of this platform, you can reach a wide and engaged audience uniquely. Managing ad campaigns on Snapchat requires a precise understanding of the available ad types, advertising conditions, and how to target the right audience to achieve the best results.

If you are ready to take your next step toward success in digital advertising, don’t hesitate to contact us. We are here to assist you every step of the way to ensure that your ad campaigns achieve their goals successfully.

Contact us now via WhatsApp for a free, personalized consultation tailored to your marketing needs.

Frequently Asked Questions About Snapchat Ads Types and Costs

Additional Resources on Snapchat Ads Types, Features, and Costs:

• Snapchat Ads for Beginners: From Advertise to Minimize Cost
• How to Create Snapchat Ads: Campaign Types & Tips [2024]